Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers are proud to announce that Café Pacifico of London have been named the winners of the 2018 Chairman’s Reserve Mai Tai campaign.
The final, held on Monday 1stOctober at The Magic Roundabout, one of the cities iconic pop-up sites in London, featured five venues from across the UK who had been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve.
Earning their way to the final were last year’s winners Milk Bar of Reading, The Twisted Lemon from Brighton, Hoot the Redeemer of Edinburgh, 33 Cank Street from Leicester and lastly Café Pacifico of London.
The respective bars were invited down to Magic Roundabout to re-create their Chairman’s Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year!
With a secret panel of judges on hand to test out each cocktail and over 200 consumers, Café Pacifico were deemed the winners with their ‘Mi Tia’ and earning themselves 2 places on the plane to St Lucia in 2019.
Café Pacifico will now join finalists from the USA, Canada, Spain, Portugal, Italy, Greece, Switzerland and France in Saint Lucia for the International Final, a competition in which last years UK winners, Milk Bar, came 2nd.
Comments from the UK Chairman’s Reserve Mai Tai Final:
> Philip Gillier, Spiribam:
“The Chairman’s Mai Tai Challenge is a way to gather bartenders from around the world, in order to share their bartending culture during guest shifts with the local Lucian bartenders while discovering the island’s distillery, market, food, and the Friday Night “Jump Up”.
The objective is to create ambassadors of the Lucian culture abroad and develop the international bartending community including the Caribbean islands into the loop.”
> Jack Rackham, Emporia Brands:
“Each year the bars participating in the Mai Tai Challenge have taken the quality of the drinks and the way in which they have activated their serves in venue up a level. On behalf of Emporia and Chairman’s Reserve we would like to thank each bar that participated and look forward to another exciting challenge next year.”
Julian de Féral, Drinks Director at Gorgeous Group :
“I feel confident that Cafe Pacifico’s was the best Mai Tai on the night. Not only was Cafe Pacifico’s delightfully balanced and recognisable, the tartness of the passion fruit and sweetness of the tepache worked wonderfully together, adding the classic passion fruit/pineapple tropical fruit combo that gave depth to the drink but wasn’t overbearing. The spicy rim really finished things off nicely – again not being obtrusive to the drink but a welcome spicy tingle at the end that had you going back for more. Simply put: it was delicious.”