New Dead Man’s Fingers Coffee Rum and Dead Man’s Fingers Spiced Rum now available in Sainsbury’s – Press Release

There’s a new rule breaking rum in town – Dead Man’s Fingers Coffee Rum, which is now available in Sainsbury’s alongside the trailblazing Dead Man’s Fingers Spiced Rum.

Dead Man’s Fingers Coffee Rum

A delicious variation of the original Spiced Rum, the boundary pushing flavour, Dead Man’s Fingers Coffee Rum, is infused with heart-warming roasted coffee.  It is full flavoured yet rounded and nicely balanced with characteristics of runny caramel, burnt sugar and a suspicion of chocolate orange.

Also available at Sainsbury’s for the first time is premium spiced rum, Dead Man’s Fingers, which was born at The Rum & Crab Shack in St Ives with the intention of creating something like the restaurant founders, something different. It was the perfect accompaniment to wash down delicious seafood caught from the Cornish coast, including crab which triggered the rum’s name – Dead Man’s Fingers is the name for the poisonous finger-like crab’s gills.

Boasting a blend of rums with exotic spices, Dead Man’s Fingers’ unique and distinctive flavour profile is now legendary. Inspired by Cornish saffron cake and Pedro Ximénez ice-cream, with whispers of creamy caramel followed by vanilla, cinnamon, nutmeg and subtly sweet undertones of orange the original Spiced Rum leaves a lasting impression.

Dead Man’s Fingers Spiced Rum

Intrepid followers of Dead Man’s Fingers have even found notes of pineapple, dried raisins and a pinch of black pepper – but we think they’re just showing off.

Both flavours are being stocked in 220 Sainsbury’s stores across the UK. 

Always looking to stand out from the crowd, adventure-seekers can also now enjoy Dead Man’s Fingers’ new bottle design, which features a side indentation with embossing making it easier to pour and hold.  Its new cork-closure and skull iconography embossed onto the shoulder further marks the drink’s individuality, reflecting those who dare to live on the wild side’s irreverence for tradition.

Lucy Cottrell, brand manager, Dead Man’s Fingers says:  “Fans love Dead Man’s Fingers because it doesn’t try to be pretentious.  We’ve relished turning our back on outdated conventions, embracing a new attitude that is different and distinctive.  Now, those wanting to experience something new, something uncontrived, real and authentic know where to turn.

“The Coffee variety goes one step further in pushing these outdated conventions, offering additional sipping, mixing and cocktail options.  The new bottle design, coupled with having Sainsbury’s on board, sharing our vision and appreciating our values is an awesome next step in Dead Man’s Fingers’ rebel adventure!”

Curious how to mix things up? Try these cocktails out for size…

Passion is Dead


  • 50ml Dead Man’s Fingers Spiced Rum
  • 25ml Lime juice
  • 60ml Ginger Beer
  • 40ml Mango Juice
  • 2 Scooped out passionfruit
  • Method: Build & Stir.

Cold & Dark


  • 50ml Dead Man’s Fingers Coffee Rum
  • 60ml Chilled Espresso
  • 1 Spoon Honey
  • Method: Shake & strain.

Dead Man’s Fingers Spiced Rum and Dead Man’s Fingers Coffee Rum are available in Sainsbury’s stores nationwide, £22, 70cl. The rum will be present at St Ives Food & Drink Festival, Porthleven Food & Music Festival, Bournemouth 7s and St Ives Summer Island Disco – with more event locations to be confirmed imminently.


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