Reducing food waste is one of the best ways to fight climate change, according to FAO.
Flor de Caña, a carbon neutral and sustainably produced premium rum, has launched a global initiative called “Zero Waste Month” that invites eco-conscious bars, restaurants and consumers around the world to join forces to reduce food waste, one sustainable cocktail at a time.
Through this initiative, part of Flor de Caña’s broader sustainability program “Together for a Greener Future”, the brand is working hand in hand with the bartending community in more than 30 countries to create delicious zero waste cocktails that consumers will be able to enjoy during the month of July 2021. The sustainable cocktails are made with Flor de Caña rum, which is Carbon Neutral and Fair Trade certified, and with ingredients derived from re-purposed food scraps or leftovers from the local community.
Global personalities such as Georgi Radev (UK), Remy Savage (UK), Patrick Pistolesi (Italy), Yeray Monforte (Spain), Bastien Ciocca (China), Ashish Sharma (Kuala Lumpur) and Julio Cabrera (USA) have joined the Zero Waste Month initiative as Sustainability Ambassadors. They are working alongside Flor de Caña to raise awareness through social media on the issue of food waste and inspire bars, restaurants and consumers to become agents of change and help reduce food waste in their own communities.
The initiative is supported by Food Made Good, a global non-profit that promotes sustainability within the foodservice industry, which has helped participating venues design their zero waste cocktails and adopt meaningful sustainable practices in their everyday operations. “Working with an ambitious, outward-looking and creative partner like Flor de Caña is the most effective way we can accelerate progressive practice across hospitality, making bars and restaurant a part of a global sustainability solution,” said Simon Heppner, CEO of Food Made Good Global.
Participating venues in the UK include Chaophraya Edinburgh, Laki Kane, The VooDoo Rooms, Ralph and Finns, One Canonmills, Cask Smugglers, Gantry, The Scran & Scallie, Trader Vics, Bar with Shapes and Kitchin, among others.
The official Zero Waste Month website (www.zerowastecocktails.com) includes videos of world-renowned bartenders sharing their original zero waste cocktail creations, practical tips to reduce food waste in daily life and information on how bars and restaurants can join this cause.
About Flor de Caña Rum
Flor de Caña is a sustainably produced premium rum that’s Carbon Neutral & Fair Trade certified. From an 1890 family estate, it’s distilled with 100% renewable energy and naturally aged without sugar or artificial ingredients. The brand was honored with the prestigious “Sustainability Award” during the 2020 Green Awards for its leadership in sustainable practices. www.flordecana.com