Independent Bottlers to launch new expression to support flood-stricken bar
That Boutique-y Rum Company have announced an upcoming partnership with Trailer Happiness that will see the independent bottlers release a new Foursquare bottling in collaboration with the well-loved London bar.
The bespoke bottling, a 10 Year Old Foursquare matured in both ex-bourbon and ex-sauternes cask, will be sold exclusively through Master of Malt, with Atom Supplies (parent company to both TBRC and Master of Malt) donating 80% of the profit from all sales to Trailer Happiness.
The collaboration was planned to be released later in the year, but following the devastating impact of the recent flash floods in London, which caused Trailer Happiness to temporarily shut down, TBRC have made the decision to bring forward the release in order to support the bar.
Profits from the sales of the bottle will go some way in helping the rebuilding, but the bar have also set up a Go Fund Me page to raise funds and have already had an overwhelming response to their efforts.
Pete Holland, Global Brand Ambassador for TBRC, said of the importance of supporting the bar;
“So many personalities of the bar world have benefited from their time at Trailer, either behind the stick, or as a part of the culture of fun and education that it has become known for. A starting point for so many over the years, and incidentally Richard Seale [Foursquare Distillery] told me that Trailer was the first place he ever conducted a masterclass, so there’s a nice symmetry in that; And I’m 100% sure he’s not alone in this – it’s an iconic location that means so much to so many people.
My love for Trailer Happiness goes back a long time – from first going in 2008 for cocktails and flights of Rums, to the first ever Rum Club event I attended in January 2009. My Rum life [TheFloatingRumShack.com] would not have taken the path it has without Trailer being an ever-present part of it. I am very happy we are able to contribute a little something to the fund.”
Sly Augustine, owner of Trailer Happiness, said of the collaboration;
“It’s fun. It really fits the (Trailer Happiness) brand. It’s a superb rum, but it’s also a rum I don’t want people to be afraid to drink or even to mix. I think it will make some banging cocktails.
So it’s been delayed. One disaster after another. It would have been a lot sooner, but we had COVID. […] We’ve gone from one disaster delaying it, to another disaster accelerating it. The idea is to get it out while it can really help.”
The bottling is limited to an outturn of 177 x 50cl bottles (£59.95) and 250 x 5cl (£9) which are available to pre-order from Master of Malt here, with a release date in October.