2nd SEPTEMBER 2025. To my friends, supporters, and the wider drinks community, I want to share something important with you all. Many of you know me not as only a global rum ambassador, but as a co-founder of Equiano Rum, a project I have poured my heart into from the very beginning.
Unfortunately, I must let you know that I am no longer involved with the Equiano Rum brand.

While I am a founder and shareholder of EQUIANO LIMITED, it has come to light that the corresponding trademark was never registered in the company’s name but was purportedly registered by a company controlled by another of our founding shareholders.

Therefore, I can no longer continue to represent the Equiano Rum brand, and I have retained counsel in the matter. This has been an incredibly difficult and disappointing situation, but I refuse to let it define me or my passion for rum. Rum has always been more than just a spirit for me — it is history, culture, community and a way of life. That is where my focus will remain.

I am deeply grateful to everyone who has supported me on this particular journey so far — from fellow rum lovers, bartenders, and industry peers to those who simply shared a glass, and the amazing story of an African entrepreneur, abolitionist and author who bought his freedom by selling rum. Your encouragement means the world to me.

While this chapter has closed, there are very exciting new opportunities and projects ahead. I look forward to continuing to celebrate rum’s rich heritage and sharing that journey with you.

With gratitude and respect, Rum love.
Ian Burrell, Global Rum Ambassador