Multi award winning Equiano Rum partners exclusively with British drinks distributor & IWSC Spirit Distributor 2019 Spirit Cartel
Bottle size: 50ml, 700ml, 750ml
Highly acclaimed premium rum Equiano is thrilled to announce its first exclusive distribution partnership with Spirit Cartel.
Following a hugely successful year with a multitude of prestigious on-trade listings in the UK (Sketch, Annabel’s, Laki Kane, Trailer Happiness, Tayer + Elementary, Davies & Brook at Claridges, Kwant) and US, Equiano continues to gain momentum globally within the fast growing premium rum category. Spirit Cartel will support Equiano’s UK sales by driving their focus on premium retail, e-commerce and on-trade accounts; making Equiano easily accessible to consumers across the nation.
Oli Bartlam, Co-founder of Equiano, said: “We’re incredibly pleased to have appointed Spirit Cartel as our UK Distributor. The whole team really impressed us with their knowledge of the market and how passionate they were for the brands they represent. There is a huge opportunity for Equiano, we have world class liquid, a powerful story to tell and philanthropic aspirations at our heart. We are positive that we have the right partners in place who understand our vision and can help us bring that to life in the market.”
David Hood, General Manager at Spirit Cartel, said: “The vision for our relationship is long-term. Spirit Cartel has been re-working its rum portfolio and Equiano has now taken its rightful place as the super-premium rum with a brand story that is gaining momentum globally. As the market is rapidly changing, we want to focus on premium retail, e-commerce and relevant on-trade accounts to make sure that it is easily available for consumers in every corner of the UK.”
Equiano has already won four of the most prestigious international awards, gold at the International Spirits Challenge, Spirits Selection and San Francisco World Spirits Competition, and silver (with over 90 points) at International Wine & Spirits Competition, making the liquid one of the most highly acclaimed rums in the world today.
The team behind the multi award-winning Equiano Rum are on a mission to redefine a four-century-old industry by creating unique blends of rum from around the world. Equiano is a never seen before blend of two cultures, two distilleries and two islands making it a perfect collaboration of the eastern and western hemispheres. The premium golden rum offers something entirely new to the category, quite simply this is a first.
The liquid is a limited batch blend from one of the best emerging distilleries in the world, Gray’s in Mauritius, and the world-renowned Barbadian distillery – Foursquare. Bringing these two rum purists together means that Equiano is a 100% natural rum, with no spices, no colourants, no additives and no added sugar. Completely uncompromised, all the rich and deep flavours come from the ex-Cognac and ex-Bourbon casks that the rum tropically matures in, creating an exquisite, modern and matured spirit that is totally unique.